Portfolio

Achievements

Short on time? Here are some quick career highlights:

WordPress.com (Jan. 2022 – Jan. 2026)

  • Hired world-class writing team and developed end-to-end content workflow for the brand that practically invented blogging.
  • Secured #1 organic search ranking for “wordpress hosting.”
  • Increased share of voice in organic search for “wordpress hosting” by 111% in 12 months.
  • Increased share of voice in organic search for “website builder” by 367% in 12 months.
  • Increased domain-wide AI platform visibility 157% between Sept. 2025 and Dec. 2025.

CoSchedule (Dec. 2015 – Dec. 2021)

  • Developed and executed content strategy that increased organic search visits 619% over five years.
  • Grew email list from 50,000 to 800,000+ subscribers via gated content and free tools.
  • Hosted the Actionable Marketing Podcast (averaging 1,100 downloads per episode).
  • Developed and implemented efficient content workflows that allowed us to publish 10 to 12 high-quality 3,000+ word articles per month with a freelance budget of $0.
  • After three years (mostly) solo in the trenches, built freelance writing team to scale success.
  • Promoted four times in six years (Content Marketer > Blog Manager > Content Marketing Lead > Inbound Marketing Director).

Sundog Interactive (April 2014 – Nov. 2015)

  • Worked on all things content (website content, landing page copy, social media posts, PPC ads, video scripts, and more) for the iconic equipment manufacturer Bobcat Company.
  • Started attending client meetings after six months on the job, beating expected nine-to-12 month readiness timeframe.

RealTruck.com (April 2012 – April 2014)

Case studies

Got time to read? Project case studies available in PDF format upon request.

Blog Posts / Articles

I’ve written over 100 long-form blog posts and articles for leading B2B SaaS brands and marketing publications. Here are some samples:

Books / Guides

With a two-week deadline, I wrote a detailed book (available in physical, ebook, and website “ultimate guide” formats) on how to implement agile marketing methodologies. It was initially distributed at Content Marketing World and to all new customers.

Podcast Episodes

From 2019 to early 2022, I hosted CoSchedule’s Actionable Marketing Podcast (4.9 stars on Apple Podcasts), where I interviewed leading marketers in B2B SaaS and beyond. Here are some of my personal favorite episodes:

Podcast Appearances

I hate the sound of my own voice, but that hasn’t stopped me from appearing on several fine podcasts. Here are some examples:

Sponsored Content

Long-form features are my favorite pieces to write. I’ve been fortunate enough to write several features for the games culture magazine Unwinnable courtesy of a sponsorship from Epic Games. Here are some highlights:

Other Work

Over the course of my career, I’ve written content and copy across a variety of formats, including:

  • Email copy and analysis
  • Social media campaign plans and post copy
  • Annual reports
  • White papers
  • Client presentations
  • Decks for speaking engagements
  • Print ads
  • PPC copy
  • Press releases
  • Video scripts
  • YouTube descriptions
  • A recipe for seven-layer dip for a company cookbook that is, to this day, one of the best things I have ever written

If it’s content, then I’ve (probably) created it.

Ben Sailer